X The Adomaton Prototype: Automated Online Advertising Campaign Monitoring and Optimization

Creating and monitoring a competitive and cost-effective pay-per-click advertisement campaign through the web-search channel is a resource demanding task in terms of expertise and effort. Assisting or even automating the work of an advertising specialist will have an unrivaled commercial value. In this paper we propose a methodology, an architecture, and a fully functional prototype for semiand fullyautomated creation, monitoring, and management of cost-efficient pay-per-click campaigns with budget constraints. The fully functional prototype is experimentally evaluated on real world Google AdWords campaigns and shows a promising behavior with regards to campaign success statistics outperforming systematically the competitive manual campaigns.